Open any street and look around: the measured counts from real sensors deployed on that street, and the typical-week pattern — the relative shape of a normal week, which days and hours run hot. No absolute numbers and no this-day drivers: that is what the paid point analysis is for, and we would rather say so than blur the line. The methodology is free too, and anything you have already paid for re-opens for nothing.

A point is an exact spot on the street — a specific storefront, a corner, a stall pitch. Opening it runs the analysis for that spot: the footfall estimate with confidence and what drives it, sun and shade at the point, the context and POIs around it, transit, and who is already competing there. That is the compute we pay for and the answer you came for, so that is the unit we charge for.

Because nobody is choosing between one option. You are weighing a shortlist — the corner unit, the mid-block one, the cheap one on the shady side. The Street Report opens up to five candidate points on one street and lines them up side by side with a recommendation and the reasoning behind it.

The point analysis is an estimate produced by our model, not a guarantee. It ships with a confidence range and the drivers behind it, and the full methodology is published so you can interrogate it and defend it to a franchisor, a bank or a partner. When an estimate is not enough, send us footage and we count the street for real — measured beats modeled, and we always label which one you are looking at.

That is exactly what a point comparison answers. Two points across from each other on the same street can differ sharply in footfall by hour, and in sun and shade at noon. Wherever we can orient the street we name each side by its cardinal direction and a landmark on it (“the east side — the Post Office side”); where we cannot, the map colours the two sides and highlights the one you are reading.

No. There is no sensor, no installer, no site visit and no implementation project. You do not need to occupy the unit — that is the entire point: we can analyse a spot you have not leased yet, which is precisely what hardware counters cannot do.

No. Points you have already opened are credited against the package price at checkout, so you never pay twice for the same point — and a point re-opens from your library free, for good. The Street Report itself re-opens and exports free while its 30-day window is active.

Yes — that is the counting lane. Send footage of the spot (a phone on a tripod, the shop's CCTV, the landlord's feed) and our engine returns verified pedestrian counts with an auditable overlay you can watch: totals, hourly peaks, direction and category. You can add those counts to a point you already own — the measured count then replaces the estimate on that point and is what the Street Report recommends on — or order the study on its own.

We count silhouettes, not people: shapes crossing a line, then the pixels are discarded. No faces, no identities, no facial recognition — ever. Processing is low-resolution by design and footage is deleted within 30 days, or instantly on request.

There is no seat licence and no subscription to buy: you pay per point and per street, however often you scout. Everything you open lands in one library — points re-open free for good, and a Street Report re-opens and exports free while its 30-day window is active. Points you already opened are credited against a Street Report package at checkout.