StreetProof Blog
Location Scoreguides & the proof thesis
Guides on running a foot traffic study before you sign a lease, reading a Location Score, and auditing any footfall claim before you trust it.
Foot Traffic Study: How to Check a Retail Location Before You Sign the Lease
A plain-language guide to running a foot traffic study before you sign a retail lease: what to measure, what a Location Score means, and how to get a number a bank or partner will believe.
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Foot Traffic Study: How to Check a Retail Location Before You Sign the Lease
The pillar guide — the hub every other post links back to.
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Practical, honest, and written for your side of the deal.
How to Audit a Footfall Claim Before You Sign a Lease
Why an unverified footfall number is dangerous, how to audit a footfall claim before you sign a lease, and exactly what a defensible Location Score must contain. A checklist for entrepreneurs and brokers.
Foot Traffic Counting Methodology: How the Numbers Are Made
The StreetProof methodology handbook: how raw video becomes verified pedestrian counts — detection, tracking, line-crossing, deduplication, aggregation, sampling and extrapolation — with the honesty rules that govern every number.
What 'accurate' really means in people counting: MAPE, confidence intervals, ground truth, and why mobile panel estimates go blind on your exact sidewalk. The honest accuracy explainer.
Is video people counting GDPR compliant? How anonymous, silhouette-based pedestrian counting is designed to respect privacy: no faces, data minimisation, EU processing and short retention — in plain language.
How to Read Your Location Score (and the Numbers Behind It)
A plain-language guide to reading your Location Score: what the 0–100 number means, the four parts it is built from, confidence tiers, and how sampling turns a few days of footage into a defensible estimate.
How to Count Foot Traffic With Just Your Phone
A step-by-step guide to counting foot traffic with just your phone: how to film a storefront, when to use a camera or upload instead, and how to turn the footage into a Location Score.
Learn how to draw a counting line that produces a clean, honest foot traffic count: where to place it, which directions to count, using exclude zones, and common mistakes to avoid.